My goal is to make whatever you put in front of your customers more simple. I've spent the last 20 years improving software for startups and corporations alike and I know what works. A good user experience (UX) separates you from your competitors. Simple = customers. Difficult = fewer customers.

It's a simple approach

Diagnose

Let's work out where things are going wrong. This can be as simple as looking for common problems people encounter, or if it's less clear cut, I can carry out some usability tests and interviews with your users to unearth trickier issues.

Design

Working independently or with your team, I'll use my design skills to simplify your product or website. I've got experience making minor tweaks or radically overhauling products to make them work.

Validate

Knowing if we've fixed what we set out to achieve requires a little testing. We could be happy with the results or maybe there's room for further improvements. I'll help you validate.

My areas of expertise

The experience a user has with a product or service is influenced by many factors. Luckily, I've spent years learning, practising and perfecting the techniques that can make their experience with your product, better.